A Branded Interactive Metaverse Experience

Let me tell you about the future of the #Metaverse : Branded interactive experiences.

👨🏼‍💻 I am currently busy with a project that I will make in collaboration with MetaMundo and LOVEKRAVT.io : It's a virtual space that runs in Mona.Gallery, which contains the factory of these cute little Bots. These lovable autonomous machines are opening their factory for everyone to see that they mean no harm. But they do hide an evil secret! Do you want to explore the facility, push buttons and search for hidden paths to find out more?

🌎 This is where I think Metaverse spaces are heading towards. A higher layer of content above simple walkable art galleries with a few images hanging around.
Brands will want to hire developers and artists that can create captivating experiences in the Metaverse. These spaces will need environmental story-telling. They will need an introduction, a conflict and a resolution.

👩🏼‍💻👨🏽‍💻👩🏾‍🎨 We will not only need 3D artists and interior designers. But also game developers to code those complex interactions and quests, and also writers to create the background story and knit a network of interactions between NPCs, players and the world.

🏰 There will be big budgets coming from big brands that suddenly find this new canvas with lots of spectators -players- ready to engage with them.

The future will be interactive!

Follow me on twitter for more research!   ︎ @LucasGuzman3D

Realtime Engines and PFP NFT projects

I'm writing a short research on realtime engines that can be used for creating interactive experiences for marketing. And I want to aim it towards people that have a succesful #pfpNFT project. This is so they can analyze the opportunities for creating interactive content.

As seen on my tweets...

This is just me writing my initial thoughts. Hopefully I'll improve with several iterations of this as we develop more and more stuff together with my team at  @lovekravt As you might have heard, The #Metaverse is slowly taking shape. It is still a very abstract concept that needs a lot of underlying tech to be developed. But there are already tools that can help us create a small portion of it. These tools are called Realtime Engines. Some have a vast amount of uses (UnrealEngine , Unity3D ) and some are more specific to certain platforms ( Lens tudio, WebGL, VoxEdit, etc). The choice will greatly depend on your goal and audience.

About the engines reach and engagement: Unreal and Unity are mostly meant to be experiences that are downloaded and then run on desktop or mobile. This creates a barrier of entry for your audience. While in the other hand, WebGL is meant to run as soon as you load the page. Fullscreen and with full player or camera control. It has far more limited features compared to the ones above, but those limitations are less and less everyday.
But there are some engines that are meant for closed platforms: Lens Studio is only to be used for AR content for Snapchat , just like VoxEdit is meant to be used only for TheSandboxGame.

In any case, these are all tools to allow your audience to engage with your narrative: 

Do you have cute avatars with shiny colours? Use AugmentedReality  engines to let people wear those using body tracking. Do you have mean-looking drawings of robots? Use Unity3d with its pletora of fighting plugins to make a 2D fighting game.

Or maybe you have a collection of artworks made by different artists? Then use #webgl (with tools like #Threejs or babylon.js to create a virtual gallery that links each hanging art piece to a opensea listing!
Perhaps you got a chance to display your abstract generative art collection on a large space? Use   TouchDesigner to make an interactive screen with wavy fractals that change based on music and the people walking in front of it.

Or is your ambition much bigger because you made a killing with your public sale of full 3D zombie armadillos? Then use #UnrealEngine to create a multiplayer experience that is also available in VR.

This is just a quick sketch that I just wanted to get out there. There is much more that can be said, and I could go much deeper into each use case. But maybe I could do that on a presentation at @NFCsummit ? Let's research further!

What are some of the interactive experiences you like the most in the #nft space?

Follow me on twitter for more research!   ︎ @LucasGuzman3D
Amsterdam, NL